How to prepare for interviews – 11 tips to make the best use of interviews – TV, podcast and print
When you’re given the chance to talk to your audience directly, you should make sure to get your message across.
Before the interview
Prepare your speech
1- Ask if the reporter can share their script or the questions with you.
2- Take notes of the most important topics you want to deliver to your audience. You don’t need to memorize the entire speech, but you should memorize the bullet points.
3- Get up to date with the latest developments in your industry so you are not caught off-guard if you’re faced with a question.
Prepare your looks
4- This one is for TV, which is a visual media. Your look is part of your message, so be sure it is in line with the audience you are trying to communicate with. Wherever you can, wear your brand color.
During the interview
Ignore the camera
5- Interviews (especially TV interviews) can seem daunting. Don’t let the anxiety go through you and make you feel comfortable, as the audience will immediately notice, and it will impact your message. Staring into the camera or shifting gaze continuously between the host and the camera makes the viewers feel unpleasant and they may not pay attention to what you have to say. Forget that the camera is there and maintain a natural relationship with the reporter instead. Doing jokes and treating the host as a friend is the best way to overcome your anxiety and you’ll start liking what you do.
Speak with emotion
6- The more natural the interview, the more it will stick with the viewers. Do not sound like a robot. Use hand gestures and be sure to smile, even if you are on a podcast.
The interview becomes much livelier, and your audience will enjoy the show. Particularly on podcasts, emphasizing certain words instead of talking with a flat tone makes those topics stick with the audience long after the interview is over.
Seize the opportunity
7- Your aim is to deliver your message. When the microphone is handed over to you, be sure to tap into the bullet points after answering the reporter’s question. For instance, you can conclude with “… and our company is doing XYZ in that regard.”
8- Be careful not to overuse this. Reporters don’t want their shows to turn into advertisement vehicle, nor do the audience appreciate that. Quick and relevant mentions that flow with the conversation should be fine.
9- Your goal is to educate your audience, so make it easy for them to learn. Unless you are talking to a very specific audience, replace terms that only people in your niche understand with more common phrases. Share examples and metaphors. Avoid complex numbers. Wherever applicable, replace numbers with “double” or “triple” or “multiple.”
After the interview
10- Be sure to thank the reporters for the interview. You want to seize this opportunity to build relationships with the media so they can not only have you back, but also introduce you to their peers.
11- Share the interview on social media and thank the hosts for the interview. This is not only good for your viewership, but also the reporters appreciate you for sharing their work. Share the post again after a few days for those who might have initially missed it.