On January 4 this year, the World Health Organization reported a cluster of pneumonia cases in China’s Hubei province. No one paid much attention. The world carried on worrying about...
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1. What are the keys to success when it comes to PR for startups? Have realistic expectations, the right contacts, and the right tools. Knowing which reporter covers what topics and...
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Becoming a social media influencer is no longer the domain of vloggers on YouTube promoting consumer products. The role of influencers now extends to the B2B arena and if you...
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Guest posting on top-tier outlets offers a shortcut to talk to millions of viewers. Yet, each outlet has its own set of rules and editorial process, dictating what they accept...
Read MoreThroughout 2019, China remained a dominant player on the blockchain map of the world. While keeping its ICO and cryptocurrency trading ban in place and even actively pursuing prohibitive measures...
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Every person or company that struggles getting coverage asks himself/herself; what should I do to make reporters pay attention to me? There are many articles about how to pitch journalists, such...
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When you’re given the chance to talk to your audience directly, you should make sure to get your message across. Before the interview Prepare your speech 1- Ask if the reporter can share...
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The golden age of wearable technology is just beginning, and people around the world are excited about how new devices can improve their health, track their daily activities, and keep...
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Artificial intelligence may sound like something out of a sci-fi flick, but this technology is already achieving radical results in a range of industries. Education, in particular, is quickly being...
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A futuristic megacity straddling the border between Saudi Arabia, Jordan and Egypt. A long-term plan designed to diversify the Saudi economy away from oil. A growing community of high-tech startups...
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Whether you are starting out with your tech project or your company is already large, publicity is always a great way to get your name out there. Being featured in a...
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Last week we talked about how PR success can be gauged with different tools. However, there are some metrics that cannot be measured with tools. Particularly in PR, it is...
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