“Who are these people, why aren’t they answering my emails and are they even interested?” It’s a cry of heartfelt frustration. And if you’ve ever tried unsuccessfully to pitch a story...
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If you are reading this, you have almost certainly hailed a cab with Uber at least once in your life. Even if for some reason you haven’t, you’ve definitely heard...
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As a PR professional, a lot of us point out when you should not hire a PR agency. While it is true that you don’t always need a PR (and...
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As any stressed-out PR professional will tell you, journalists are not always the easiest people in the world to deal with. Send out a great pitch by email and hardly...
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Helping any organization build an audience and maintain a meaningful relationship with it is no small task. When it comes to organizations that operate on the cutting edge of advanced...
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Like many of you, I use to get a lot of emails and I've developed a skill for pressing the "delete" button for anything I find promotional. But curiously, there...
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Getting media coverage is always lucrative; it brings credibility, audience and eventually, sales. But journalists don't care if you exist: you must have something relevant for their audience. And every...
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PR is built on relationships, knowing the reporters in person and knowing what they would like to cover. But hiring a PR company can be expensive. If you can't afford...
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One of the easiest ways to be mentioned in top-tier outlets is when a reporter is looking for sources -- and every day, there are dozens of such requests. Still,...
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As we contemplate blockchains and surveillance-free communication, the current administration seems to be taking back control. Net neutrality laws expire next month and internet service providers will have total say over...
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