7 PR tricks to get publicity for your company
August 13, 2019
Whether you are starting out with your tech project or your company is already large, publicity is always a great way to get your name out there. Being featured in a...
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Whether you are starting out with your tech project or your company is already large, publicity is always a great way to get your name out there. Being featured in a...
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Last week we talked about how PR success can be gauged with different tools. However, there are some metrics that cannot be measured with tools. Particularly in PR, it is...
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PR is an important component of any marketing strategy. Especially tech companies with innovative and groundbreaking products, whose customers are typically better informed and more discerning than average, PR has...
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Not all kinds of publicity are created equal: different modes of communicating with your publics produce varying types of engagement. Targeted ads can get your product in front of the...
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Every day of every week a certain number of passenger aircraft taxi onto runways and take to the skies with seats left unfilled. The airlines in question have done everything...
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“Who are these people, why aren’t they answering my emails and are they even interested?” It’s a cry of heartfelt frustration. And if you’ve ever tried unsuccessfully to pitch a story...
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If you are reading this, you have almost certainly hailed a cab with Uber at least once in your life. Even if for some reason you haven’t, you’ve definitely heard...
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As a PR professional, a lot of us point out when you should not hire a PR agency. While it is true that you don’t always need a PR (and...
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As any stressed-out PR professional will tell you, journalists are not always the easiest people in the world to deal with. Send out a great pitch by email and hardly...
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Helping any organization build an audience and maintain a meaningful relationship with it is no small task. When it comes to organizations that operate on the cutting edge of advanced...
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Like many of you, I use to get a lot of emails and I've developed a skill for pressing the "delete" button for anything I find promotional. But curiously, there...
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Getting media coverage is always lucrative; it brings credibility, audience and eventually, sales. But journalists don't care if you exist: you must have something relevant for their audience. And every...
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