The golden age of wearable technology is just beginning, and people around the world are excited about how new devices can improve their health, track their daily activities, and keep...
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Artificial intelligence may sound like something out of a sci-fi flick, but this technology is already achieving radical results in a range of industries. Education, in particular, is quickly being...
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A futuristic megacity straddling the border between Saudi Arabia, Jordan and Egypt. A long-term plan designed to diversify the Saudi economy away from oil. A growing community of high-tech startups...
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Whether you are starting out with your tech project or your company is already large, publicity is always a great way to get your name out there. Being featured in a...
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Last week we talked about how PR success can be gauged with different tools. However, there are some metrics that cannot be measured with tools. Particularly in PR, it is...
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PR is an important component of any marketing strategy. Especially tech companies with innovative and groundbreaking products, whose customers are typically better informed and more discerning than average, PR has...
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Not all kinds of publicity are created equal: different modes of communicating with your publics produce varying types of engagement. Targeted ads can get your product in front of the...
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Every day of every week a certain number of passenger aircraft taxi onto runways and take to the skies with seats left unfilled. The airlines in question have done everything...
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“Who are these people, why aren’t they answering my emails and are they even interested?” It’s a cry of heartfelt frustration. And if you’ve ever tried unsuccessfully to pitch a story...
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If you are reading this, you have almost certainly hailed a cab with Uber at least once in your life. Even if for some reason you haven’t, you’ve definitely heard...
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As a PR professional, a lot of us point out when you should not hire a PR agency. While it is true that you don’t always need a PR (and...
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As any stressed-out PR professional will tell you, journalists are not always the easiest people in the world to deal with. Send out a great pitch by email and hardly...
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