How to measure PR success – Part 1

PR is an important component of any marketing strategy. Especially tech companies with innovative and groundbreaking products, whose customers are typically better informed and more discerning than average, PR has...

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How To Make News Out Of Thin Air

Getting media coverage is always lucrative; it brings credibility, audience and eventually, sales. But journalists don't care if you exist: you must have something relevant for their audience. And every...

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