Guest posting

The Ultimate Guest Post Guide for Tech Startups

Guest posting on top-tier outlets offers a shortcut to talk to millions of viewers. Yet, each outlet has its own set of rules and editorial process, dictating what they accept and what they reject. You should have several options under your belt to make sure the hard efforts spent on writing guest posts are not wasted.

This document is a curated list of outlets that are suitable for tech startups to write guest posts for, along with their guidelines. We’ve also summarized their guidelines and picked what they all share as general guidelines that allow you to land winning pitches, no matter the outlet you reach out to. If you have anything to add, we love to hear from you.

General guidelines

  • Plagiarism is strictly forbidden. Most outlets accept only exclusive, though some of them allow reprinting after they have published your piece. As a rule of thumb, do not send any published pieces as guest posts, and give at least one week after the piece is published to reprint on medium or similar.
  • Give a clear description of the piece you’re pitching in the email subject line, otherwise your email will get lost among thousands of others. A few precise words on exactly what you’re interested in writing about make it much more likely that an interested editor will be able to find your pitch and get back to you.
  • Include subtitles for readability
  • Properly link to sources, anecdotes, quotes, academic/think tank studies and data points. These not only help to establish the credibility of the piece, but also makes it easier for the editors to verify your claims.
  • Articles are a way to bolster your credibility as a thought leader and expert. They are not a place to promote your company or your services.
  • Disclose any conflicts of interest. For example: Does your company stand to benefit from the messaging in the story? Do you have partnerships or investments that relate to companies or technologies covered in the story?
  • If you’re not the author, be sure to tell what organization you work for and spell out your relationship with the author.
  • Include a 200 words author bio, Twitter profile, LinkedIn profile and other social media accounts, such as Facebook, Instagram, Medium, YouTube, etc.
  • Share links to previous publications. Also include your personal website or company name along with role and URL.
  • Some outlets require a headshot. It pays off to get a gravatar, as that is becoming the standard vehicle.

Now, on to the outlets:

The Verge

Contact email: [email protected]

Notable guidelines:

What they want:

  • A good pitch contains a story
  • Strong angles for The Verge’s smart audience
  • Reported stories that show readers something new, like an unexpected side effect of an app, a new surveillance program, a cutting-edge research program, or a new community or trend
  • How technology intersects with other fields, including business, health, politics, culture, and more

What they reject:

  • Most opinion pieces or personal reactions to news
  • Executive op-eds
  • Stories someone else has already published

Full guidelines here: https://www.theverge.com/write-for-the-verge

LA Times

Contact email: [email protected]

Notable guidelines:

  • Welcomes opinion articles on any subject.
  • Length: 750 words (mostly shorter). On Sundays they can sometimes run pieces as long as 1,200 words
  • Put the name of the author followed by the topic in the subject line and paste the text of the article into the body of the message.
  • Include day telephone number and a short biography of the writer.

Full guidelines here: https://www.latimes.com/oe-howtosubmitoped-story.html

TechCrunch

Contact email: [email protected]

Notable guidelines:

  • Authors have a lot of leeways to explore topics in-depth.
  • Length: 1000 to 2000 words is average.
  • Email a complete draft of your guest post or send us a detailed summary that explains why your post would be of interest to our audience.
  • You can submit on someone else’s behalf, but the post’s author needs to be copied on our email communications.
  • Response time: within a week

Full guidelines here: https://techcrunch.com/2019/11/20/submit-a-guest-post-to-extra-crunch/

Financial Times

Contact email: [email protected], [email protected]

Notable guidelines:

  • Embed the article in the text of the email, not as an attachment.
  • Submit your contact details, including a telephone number
  • Confirm that you are the sole author of the work
  • Confirm that you are offering the FT exclusive publication rights

Full guidelines here: https://www.ft.com/content/6295e326-2b44-11e7-b6f8-3888e8e277f5

New York Times              

Contact email: [email protected]

Notable guidelines:

  • Published pieces typically run from 400 to 1,200 words, but drafts of any length within bounds of reason will be considered.
  • Include a one-sentence author ID at the top or bottom of the submission.
  • Embed the article in the text of the email, not as an attachment.
  • Response time: within three business days

Full guidelines here: https://help.nytimes.com/hc/en-us/articles/115014809107-How-to-submit-an-Op-Ed-essay

Washington Post

Contact via online form: https://www.washingtonpost.com/opinions/submit-an-op-ed/

Notable guidelines:

  • No longer than 750 words

Full guidelines here: https://www.washingtonpost.com/opinions/submit-an-op-ed/

Washington Times

Contact email: [email protected]

Notable guidelines:

  • Must be exclusive.

Full guidelines here: https://www.washingtontimes.com/news/2008/jun/12/how-submit-letter-editor/

Wired

Contact email: opinion[email protected]

Notable guidelines:

  • Acceptable topics include business, gear, culture, design, security, transportation, and science. Submissions must be original, no longer than 1,000 words, and they must argue a specific point of view.
  • Include the phrase “Op-Ed Pitch” in the subject line of your email message, along with a sentence describing your opinion.
  • If there is a news peg for your piece, mention it within the first few lines of your pitch.
  • Tell them about yourself first and foremost. Op-eds can only be written by humans, not brands. Opinions only matter because of who is holding them, so do not bury your biographical information.
  • Response time: within a week

Full guidelines here: https://www.wired.com/2018/09/how-to-submit-to-wired-opinion/

VentureBeat

Contact email: [email protected], [email protected]

Notable guidelines:

  • Topics related to innovative tech goes to the guest posts email, and anything related to games and esports goes to the games.oped email. Submit to only one email address at a time.
  • Pitch them the idea before writing.
  • Does not accept ghost-written stories; the person presented as the author must be the actual author.
  • Include a working headline
  • Avoid long introductions; get straight to the point
  • Include a bullet point list of key points the story would cover
  • Make a strong, clear argument supported by examples, details, and/or data. The story must cover fresh ground.
  • Stories should not be implicitly self-serving. VB does not publish stories in which people cover their own research
  • Length: 600-1,200 words
  • An author bio, including details on your expertise that make it clear why your opinion on the topic should count to readers.
  • Send submissions as Google Docs.

Full guidelines here: https://venturebeat.com/guest-posts

Entrepreneur

Note: Entrepreneur is currently NOT open for new contributors. This will probably change, though, so make sure to check the link for updates.

Notable guidelines:

  • Make sure to include links to noteworthy sources
  • Pieces typically run about 700-1,000 words. More expansive pieces that run over 1,500 words are welcome and will do better in search.

Full guidelines here: https://www.entrepreneur.com/writers-guidelines

The Next Web

Contact link: https://tnw.typeform.com/to/H1ak3N

Notable guidelines:

  • Write in a human, personal, and informal tone
  • Intros are very important. Explain the topic and why people should continue reading in the first two paragraphs
  • Include 3 different titles to choose from
  • Length: 600-1,200 words
  • Response time: within 30-60 days

Full guidelines here: https://thenextweb.com/podium/writing-guide/

Business Insider

Contact email: [email protected]

Notable guidelines:

  • Most of our contributors are experts on one or more of the subjects we cover. They include professors, investors, venture capitalists, entrepreneurs, executives, attorneys, consultants, authors, professional service providers, journalists, technologists, and engineers.
  • Our contributors provide thoughtful commentary on a range of topics.
  • It’s recommended that you spend time reading through the site to get an idea of the type of stories we publish.
  • Send the final draft of your piece, a proposed headline, a brief bio, and links to any other pieces you’ve published.

Full guidelines here: https://www.businessinsider.com/contribute-to-business-insider?IR=T

Fast Company

Contact email: [email protected]

Notable guidelines:

  • Articles submitted for consideration should be of interest to readers of the Work-Life section
  • Have a tone that is appropriate for Fast Company, and be written by a person, not a PR department
  • They like articles that introduce new ideas and advance conversations around topics and trends that engage our readers—think op-ed rather than content marketing
  • Length: 600-900 words
  • Fast Company cannot offer to pay for contributed stories, but if the stories are engaging to read and useful to our audience, Fast Company will energetically promote them.
  • Send via email complete, unpublished articles only, intended strictly for Fast Company’s Work-Life section, to Assistant Editor Anisa Purbasari Horton.
  • Fast Company’s other sections do not regularly review submissions, but if you feel you have a story that’s well-suited for another section, please consult their masthead and send your pitch or completed article to the appropriate editor for consideration.

Full guidelines here: https://www.fastcompany.com/3008467/guidelines-submitting-contributed-articles-fast-company-and-tips-getting-published

Inc

Contact email: [email protected], [email protected]

Notable guidelines:

Full guidelines here: https://www.inc.com/about/contact_us.html

Business.com

Contact email: https://www.business.com/contributor/apply/

Notable guidelines:

  • Length: at least 1,200 words.
  • Include a bulleted list of three or four of the key talking points at the very top of the article.
  • It must convey an authoritative, unique perspective and include actionable advice for small business professionals.
  • It must be 100% original content, meaning it has never been, nor ever will be, published anywhere else.
  • All content must be based on your own experiences and supplemented by research and/or third-party information, where appropriate.
  • Ensure that your content is actionable by answering the “why” and the “how.” Ask yourself, “What would I Google on this topic to land on this article?” Then make sure you answer that query.
  • After reading your article, a viewer should not need to seek additional resources to answer their questions.
  • Make sure you provide readers with instructions. Without further research, a reader should be able to take the steps or advice detailed in your article and implement it immediately.

Full guidelines here: https://www.business.com/experts/

Ad Age

Contact email: [email protected]

Notable guidelines:

None

Full guidelines here: https://adage.com/section/contact-us#editorial

TechRepublic

Contact email: [email protected]

Notable guidelines:

  • Must become a contributor first

Full guidelines here: https://www.techrepublic.com/article/contribute-articles-and-ideas-for-developer-republic/

ReadWrite

Contact email: https://guestpost.typeform.com/to/YYuL90

Notable guidelines:

  • They cover IoT and the Connected World… exclusively
  • They cover new topics that no one has covered or even thought of yet
  • They also cover existing topics, but with a new angle or insight, or provocative content that is backed by data and rigor, or controversial and sometimes combative stories that drive towards a conclusion
  • Answer why does someone need to read this (in other words, did you answer a question?)
  • Length: 1300-3000 words (2000-3000 preferable). Longer, in-depth posts are also more likely to be picked up by some of our media partners.

Full guidelines here: https://readwrite.com/contributor-guidelines/

The Guardian

Contact email: https://www.theguardian.com/help/contact-us

Notable guidelines:

  • Don’t send fully written pieces
  • Send over one idea at a time, two at the most
  • Keep it fairly short, and simple
  • Pitches don’t need to be more than a few paragraphs long. We’re just looking for an outline of what you’d like to write about, including a description of the argument you would be making, plus any details that help bring the subject to life and explain why it’s important for us to cover it.
  • Explain why this piece needs to be written right now
  • Explain why you’re the right person to write this piece
  • It’s also worth mentioning, briefly, any writing experience you’ve had in the past
  • Length: 700-800 words

Full guidelines here: https://www.theguardian.com/commentisfree/2016/mar/14/how-to-pitch-article-guardian-opinion

Politico

Contact email: [email protected]

Notable guidelines:

  • Please include your contact information and a few lines about yourself.
  • Response time: within a week
  • The authors should submit their pitches directly to them, as they rarely take submissions that come from a third party.

Dark Reading

Contact email: [email protected]

Notable guidelines:

  • Length: 600-800 words (maximum 1000 words, in certain cases)
  • Be original. This may be the most important criterion. Dark Reading covers a lot of material each day—as do lots of other media outlets. Bring a unique, contrarian or even humorous perspective to what you write, tell the reader why the topic is new and important. We are looking for material that is thought-provoking, which provides new insights and information based on the writer’s subject matter knowledge, unique research or data and/or personal experience.
  • (If you are a vendor) Do not treat the article as an opportunity to promote products or trends that are tied to your company’s business interests. Columns must be objective, with no agenda (hidden or otherwise). For example, if you are McDonald’s, writing a blog about the benefits of hamburgers is not okay, even if you don’t mention your own restaurant. The same goes if your primary product is anti-malware, cloud security, etc.

Washingon Examiner

Contact email: [email protected]

Notable guidelines:

  • Interested in publishing tightly reasoned, factually based, and timely op-eds.
  • Length: less than 700 words (they are serious about this)
  • Send opeds to Online Opinion Editor David Freddoso, pasted in the body of an email.
  • Be sure to include a one-line author credit at the end, containing relevant information about the author’s occupation.

Full guidelines here: https://www.washingtonexaminer.com/editorial-guidelines

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David Niki

CMO at Innowire Advisory, helping #blockchain , #ai and #technology companies with their marketing and PR

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