The White Company

The White Company, founded by Elizabeth White, offered the technology for Presidential candidate, Congressman Eric Swalwell’s crypto donations.

 

We had scored several placements for Ms. White before, but knowing this would be big news, we switched to a retainer model.

 

And we managed to draw attention too: Yahoo Finance, MSN, Coindesk, Cointelegraph, Newsmax and The Hill, to name a few. The news was rewritten in over 1000 websites and translated to many languages.

 

We also managed to secure coverage in local outlets, including Times West Virginia.

 

During the campaign, The White Company hosted an event for the Congressman, where we managed to invite a Fast Company reporter. Eventually, the reporter published this article.

David Niki

CMO at Innowire Advisory, helping #blockchain , #ai and #technology companies with their marketing and PR

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